A
little bit more on Metatags
and Keywords. I have
already discussed it in the Search
Engine Optimization Tips section, but
because keywords and Metatags are so important
to search engines I'll give you a short summary
of what Meta tags are all about. First of all
you use metatags as part of your HTML code when
you build your Web site. When search engines index
your site the metatags and keywords tell the search
engine what your website is all about and what
information to display in the browser when someone
does a search.
Your
html code, including Metatags, Title Tag and Keyword
Tag, will look like this:
<html>
<head>
<title>Title of your website</title>
<meta http-equip="Content-Type" content="text/html;
charset=ISO-8859-1">
<meta name="description" content="description
of your website">
<meta name="keywords" content="your
most important keywords">
</head>
<body>Viewable content of your website</body>
</html>
- Your
<title> tag should be around 60 characters
and should contain your most important keyword
phrases.
- Your
<meta http> character set. It's now recommended
to use this tag as browsers and robots use the
tag how to translate the bytes in the document
into characters on the screen. For more information
visit: http://www.w3.org/International/O-charset.html
- Your
<meta description> tag should be around
150 characters and again you want to place your
most important keyword phrases here. Many engines
look at this tag, although Google ignores it
and will create it's own description.
- Your
<meta keywords> tag should contain about
12 words or 500 characters. Enter your most
important keywords and keyword phrases in this
tag but make sure these words also show up in
the body of your site. Don't repeat the same
keyword/keyword phrase more than 3 times. Although
this metatag is still useful, more and more
crawlers are ignoring it.
There
are some Metatag builder
tools out there if you need some help:
Submit
Corner - Metatag Generator
AddMe
- Metatags Generator
ScrubTheWeb
METATAG builder tool
